Product Management, Professional Certificate

Program Overview

Our Product Management Certificate helps students develop practical skills in market research, user-centered design, and product strategy that will enable them to contribute to the product development process. It teaches critical skills for each stage of the product management lifecycle, including data-driven research and design, prioritization and road mapping, agile development and testing, and product launch and measurement strategies.

Students will also get hands-on practice with critical tools associated with each phase including Productboard for mapping, Jira for project management, and Amplitude for product analytics. By the end of the 10-week course, taught by industry professionals, students will be able to gather and analyze relevant data to make informed product decisions and measure success.

This course is offered in partnership with Ziplines Education.

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  • Delivery
    Online
  • Duration
    10 Weeks
  • Admits
    Monthly
Course Outline

Module 1: Develop a Product Mindset

Module 2: Gather Customer Insights with User Research

Module 3: Define Customer Problems by Analyzing Data

Module 4: Size the Market Opportunity

Module 5: Create a Product Roadmap

Module 6: Design and Validate a Prototype

Module 7: Build a Product Solution using Agile

Module 8: Define a Go-to-Market Strategy

Module 9: Measure & Optimize Impact

Module 10: Lead with Influence

Additional Information

Requirements for the course include:

  • Internet connection (broadband wired or wireless; 3G, 4G, or 5G/LTE)
  • A computer to access the LMS, live/online sessions, and Slack workspace.
  • A microphone (built-in, headphones, or headset)
  • A webcam (built-in or USB plug-in) (optional but recommended)